Fern Britton - Just Add Mushrooms

• Irish people consume more fresh mushrooms per capita than any other country in Western Europe.
• The Irish mushroom market employees more than 2,500 people with a retail value of the of €50 million. Recent Kantar data has shown a 1 percent increase in in annual retail mushroom sales to 13,700 tonnes.
• Kantar data has also shown a 7% increase in the number of shoppers in the 35-45 year age group – a key demographic to grow future sales.
• Just add Mushrooms” is a consumer campaign running in Ireland and the UK co-funded by the EU and the mushroom producers in both markets.  Well know personalisites including 2fm DJ, Nicky Byrne, pop star Michelle Heaton and TV Presenter, Fern Britton have contributed to videos containing their favourite mushroom recipes.
• Lots of mushrooms recipes available on www.justaddmusrooms.ie